The signs of an oncoming Roblox downpour in 2024 have erupted into a full-blown storm in the second half of 2025. When we first saw those gathering clouds, we covered how brands could use influencer marketing in tandem with Roblox (and other UGC games/platforms) to reach a wider audience. Fast forward to August, and Roblox […] The post The Link Between Roblox Streamers and Roblox Players appeared first on Stream Hatchet.| Stream Hatchet
Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The idea here is to convert viewers into […] The post Linking Streaming Awareness with Steam Wishlists appeared first on Stream Hatchet.| Stream Hatchet
If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses of viewership were lost week over week […] The post Countering Viewbotting on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet