Game publishers are presented with a few marketing routes for their upcoming titles, from event appearances to Steam Store Page optimization to playable demos. But almost all game publishers will, at some point in their promotion cycle, turn to influencer marketing to reach their anticipated community online. The idea here is to convert viewers into […] The post Linking Streaming Awareness with Steam Wishlists appeared first on Stream Hatchet.| Stream Hatchet
If you’re reading this, you’re probably already well aware of the latest controversy surrounding viewbotting on Twitch. After some high-profile call-outs in July this year, Twitch announced that they would be cracking down on viewbotting with a series of drastic new updates. As these changes rolled out, masses of viewership were lost week over week […] The post Countering Viewbotting on Live Streaming appeared first on Stream Hatchet.| Stream Hatchet
Game genres are often our first port of call when trying to classify games and analyze trends among the industry. When a surprise hit splashes onto live streaming, our first instinct is to compare this game to other games within the same genre to see why it differs. Even here at Stream Hatchet we tend […] The post Game Genre Definitions for Live Streaming appeared first on Stream Hatchet.| Stream Hatchet