The wholesale industry is becoming increasingly competitive, with its market size expected to grow to $73.13 trillion in 2029. As more retailers rely on wholesale companies to supply their products, the role of the fractional CMO (FCMO) becomes more critical. For wholesale companies, marketing is about building strong relationships with retailers looking for reliable suppliers […]| Digital Authority Partners
Chief marketing officers juggle many responsibilities outside of marketing, one of which is cash flow budgeting. Using their expertise in financial management and budget allocation, fractional CMOs help ensure that businesses earn more than they spend and don’t spend more than what they’re capable of. Cash flow budgeting is no walk in the park, especially […]| Digital Authority Partners
The global healthcare sector continues to rise to new heights every year. According to a report by Grand View Research, healthcare SaaS is expected to grow at an annual growth rate of 19.5% from 2021-2028. This only goes to show how much technology and digitization have left their mark on healthcare, impacting the lives of […]| Digital Authority Partners
The Software-as-a-Service (SaaS) industry has been on a steady rise since 2021. Serving almost every industry with tools for project management, accounting, user relationship management (CRM), and data management, SaaS continues to develop solutions to millions (probably) of operational tasks and services, opening up new markets as they go. The catch: Thanks to the nature […]| Digital Authority Partners
When it comes to great places for small and medium-sized businesses to set up shop and grow — Chicago, Illinois, is a standout spot. With its cutting-edge technology sector mixed with a diverse population, the Windy City’s booming business scene is one to look out for. Over the years, Chicago has become a hotspot for […]| Digital Authority Partners
It’s time your company got the recognition it deserves in the Chicago healthcare market. The opportunities are huge — but so is the competition. To do so, we need to talk about market penetration. Market penetration is the process of increasing an organization’s share of a local healthcare market by bringing in new customers or […]| Digital Authority Partners