Another record beating month in the bag. In August, our Azure hosted Cloud Address Verification and Enhancement engine, SwiftCore PAF, handled a jaw dropping 112 million data records. That brings us to a staggering 1,022,480,841 records processed over the last 12 months. Let that sink in: over a billion addresses verified, validated and enhanced without even breaking into full gear. Why This Matters and Why You Should Care Accuracy is not a nice to have. It is the difference between reaching ...| The Software Bureau
When it comes to customer data, accuracy isn’t a “nice to have” — it’s the difference between reaching your audience and wasting money. Out-of-date or inaccurate contact data drives up costs, damages customer relationships, and makes your organisation look sloppy. Let’s put it into perspective: last month alone, Royal Mail made 57,442 changes to the [...] The post Why Keeping Contact Data Up to Date Is Business-Critical appeared first on The Software Bureau.| The Software Bureau