At IFA Berlin this year, sustainability will be front and center. From energy-efficient appliances to recyclable materials in consumer devices, brands know that showing environmental responsibility is no longer optional. […] The post Greenwashing Won’t Cut It: The Communications Imperative for Sustainable Tech at IFA Berlin appeared first on Modern Marketing Today.| Modern Marketing Today
Artificial intelligence will be one of the most talked-about themes at IFA Berlin this year. New devices, software integrations, and connected platforms will dominate the show floor, all claiming to […] The post Cutting Through the AI Noise at IFA Berlin: How Brands Can Tell Real Stories Amid the Hype appeared first on Modern Marketing Today.| Modern Marketing Today