From historic Golden Week travel surges to safety debates and shifting outbound preferences, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are exploring how holidays, discrimination, fashion, and authenticity define today’s Chinese traveller.| China Trading Desk
From deeply emotional travel motivations to strategic route planning for China’s National Day holiday, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are diving deep into what travel, ageing, safety, and personality mean in a post-pandemic, price-sensitive world. Here are 10 of the hottest topics shaping China’s consumer outlook:| China Trading Desk