China’s tourism landscape continues to evolve, influenced by international policies, financial tools, safety concerns, and shifting consumer preferences. This week’s highlights from Douyin, Xiaohongshu, Baidu, and Zhihu reveal emerging dynamics shaping both outbound and domestic travel.| China Trading Desk
From multi-tiered family vacations and evolving gifting behaviour during Qixi Festival, to viral debates on Japanese tourism and international etiquette—China's netizens are reflecting, reshaping, and reacting to what matters. Here's your 9-topic roundup from Weibo, Douyin, Xiaohongshu, and Zhihu.| China Trading Desk
From healing getaways to cultural clashes abroad, this week’s trending stories across Weibo, Douyin, Xiaohongshu, and Zhihu reveal how Chinese consumers are reshaping travel, lifestyle, and market momentum. Here’s your curated snapshot.| China Trading Desk
This August, conversations across China’s leading digital platforms reveal a tourism landscape shaped by youth spontaneity, celebrity-driven campaigns, and evolving attitudes towards safety and relaxation. From Weibo’s policy updates to Douyin’s viral road trips, Xiaohongshu’s female-led getaways, Baidu’s humorous “loser tourism,” and Zhihu’s family concerns, the highlights showcase how emotion, economy, and lifestyle are redefining Chinese travel in 2025.| China Trading Desk