For Programmatic to Perform, It Needs Kindness Built In, Says Spark Foundry’s Grant
The digital ad industry’s machinery is optimized for impressions and clicks, but a growing contingent argues that true performance requires a more considered, people-first approach. That would mean moving beyond blunt metrics to focus on the quality of the interaction, respecting a user’s time and attention while ensuring brands show up in safe, suitable, and [...]| Beet.TV
