Omnichannel Is the New Black Let’s get one thing straight—pretty pictures alone won’t cut it anymore. In beauty and fashion, the brands winning hearts (and carts) are the ones showing up everywhere: in your feed, on your For You page, sliding into your inbox, and casually reminding you they’re open late when you’re two blocks […] The post TikTok, Meta, and Beyond: Omnichannel Strategies for Beauty and Fashion Brands appeared first on Propellant Media.| Propellant Media
Spring and summer represent peak opportunity for fashion and swimwear brands. Consumers are actively shopping for vacations, events, beachwear, and seasonal wardrobe updates. This surge in seasonal demand makes it the most important window for retailers to capture interest and drive both online and in-store sales. Digital-first fashion brands are turning to Geofencing Marketing and […] The post Geo-Targeting Summer Style: How Fashion and Swimwear Brands Use Geofencing and Programmatic Displ...| Propellant Media