We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts. The post Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research appeared first on The Logit Group.| The Logit Group
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible. The post Faster, Smarter, More Human: How AI Is Changing Fieldwork appeared first on The Logit Group.| The Logit Group