“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,... The post Emotional Branding: How to Do it Right appeared first on Small Business Currents.| Small Business Currents
In a world oversaturated with products, promotions and promises, logic isn’t what captures the heart’s emotion. Emotional branding doesn’t just sell a product; it builds lasting, meaningful connections that turn customers into fans and transactions into relationships. Let’s explore why emotional branding works, the psychology behind it and how to implement it in your brand […] The post The Power of Emotional Branding: Making People Truly Care About Your Brand appeared first on Think...| Think Creative Agency
Beyond the shoes: The story of a $35 logo The Nike brand is synonymous with athletic excellence and iconic footwear. But before the global domination and the billions in... The post The power of the Swoosh: How the Nike Logo became a global icon appeared first on The Business Toolkit®.| The Business Toolkit®