T-Mobile’s Andrea Zapata: ‘Nobody’s Solved Measurement. But Our Mobility Data Gets Us Closer’
CANNES – With a network of 130 million customer connections across the U.S., T-Mobile Advertising Solutions operates from a uniquely scaled vantage point, one that its data chief calls a “privileged position” that demands serious responsibility. “We’re a third of the country,” Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, [...]| Beet.TV
