Areni speaks to Laurence Whyatt, Head of European Beverages Equity Research at Barclays.| Areni Global
Instead of one more formal wine tasting, consider a fourth space event.| Areni Global
How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands.| Areni Global