Angela Reichers chats with Julia de Bono, CEO of BMW's creative design company, about how the team is building, training, and integrating a bespoke AI partner into their process. The post Humanizing the Robots: Designworks, Braincrafting, and Intelligent Reduction appeared first on PRINT Magazine.| PRINT Magazine
Lynda Decker on why potential professional services clients are not behaving like B2B buyers anymore. They're behaving like consumers. The post From Peacocking to Proving: What Legal Marketers Can Learn from B2C appeared first on PRINT Magazine.| PRINT Magazine
Having ideas isn't your problem, says Rob Schwartz. If you want to make them reality, put them on paper. The post Write That Sh*t Down appeared first on PRINT Magazine.| PRINT Magazine
Hyperakt's Deroy Peraza on building alignment, easing anxiety, and setting the stage for your brand to have lasting impact. The post Planting Seeds for a Rebrand appeared first on PRINT Magazine.| PRINT Magazine
Credit brands historically brand themselves around authority and security, but the fintech company's identity projects grit, warmth, and urgency. The post Tilt’s Rebrand by Ragged Edge Democratizes the Future of Credit appeared first on PRINT Magazine.| PRINT Magazine