Even when it’s evident they should, don’t assume the decision of change of suppliers will drive itself—you must guide, influence, and lead...| Lend Me Your Ears
“How does this sound to the people who will use it daily?” should form part of your pitching ammunition. Users can undermine your sale. So, be careful how you pitch to them – especially lay staff. This isn’t so much about dropping your pride and selling to the ‘’irrelevant’ too, but about naivete. When management […] The post How users can undermine your sale—and what you can do about it appeared first on Lend Me Your Ears.| Lend Me Your Ears