Compostable caps, carbon-neutral cleansers, recyclable jars made from ocean plastic – the beauty industry is fluent in the language of sustainability. But behind the glossy claims and Instagram-friendly campaigns, there’s a serious problem: most brands still aren’t actually measuring their environmental impact. And without hard data, all those ‘sustainable’ promises risk being little more than marketing spin. In this week’s […]| Formula Botanica
There’s a dirty secret in the beauty industry, and it’s hiding in plain sight. Behind every jar of cream and bottle of shampoo lies a complex data problem that no one really wants to talk about. Ask even the most committed brands to put real numbers behind their environmental claims, and you’ll often find the story starts to crumble. Because […]| Formula Botanica
宅配で受け取り、きっと多くの人が「分別して」捨てているダンボール。実は回収率95%の優等生なのです。京都の洛西紙工は、この身近な素材を多様なシーンで循環させるべく新たな挑戦に踏み出しています。 The post 実は、循環素材の優等生。段ボールを社会変容の「手段」に変える洛西紙工【京都CE特集】 first appeared on IDEAS FOR GOOD.| IDEAS FOR GOOD