Fizzy first movers What do Barbie, Spongebob, Minions, the Lakers, and Minecraft have in common? They’ve all teamed up with fizzy, fruit-forward prebiotic sodas - and not just for the aesthetics. Two once-niche beverage brands are now dominating a billion-dollar category, thanks to smart timing and even smarter partnerships. In this article, Hollywood Branded explores how Poppi and Olipop took over the prebiotic soda market with first-mover advantage and brand partnerships.| Hollywood Branded Insider