Data Scientist Christopher Penn walks through the importance of deep fact checking and why it's important.| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which [...]Read More... from In-Ear Insights: How to Make Conferences Worth the Investment| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss whether awards still matter in today’s marketing landscape, especially with the rise of generative AI. You will understand how human psychology and mental shortcuts make awards crucial for decision-making. You will discover why awards are more relevant in the age of [...]Read More... from In-Ear Insights: Do Awards Still Matter in Marketing and PR?| Trust Insights Marketing Analytics Consulting
This data was originally featured in the August 6th, 2025 newsletter found here: INBOX INSIGHTS, August 6, 2025: T-Shaped Marketers, Dataset Validation In this week’s Data Diaries, let’s talk about dataset validation. One of the most important skills you can build in processing data is to understand correlation and pattern matching. Being able to put [...]Read More... from Dataset Validation| Trust Insights Marketing Analytics Consulting