Compostable caps, carbon-neutral cleansers, recyclable jars made from ocean plastic – the beauty industry is fluent in the language of sustainability. But behind the glossy claims and Instagram-friendly campaigns, there’s a serious problem: most brands still aren’t actually measuring their environmental impact. And without hard data, all those ‘sustainable’ promises risk being little more than marketing spin. In this week’s […]| Formula Botanica
There’s a dirty secret in the beauty industry, and it’s hiding in plain sight. Behind every jar of cream and bottle of shampoo lies a complex data problem that no one really wants to talk about. Ask even the most committed brands to put real numbers behind their environmental claims, and you’ll often find the story starts to crumble. Because […]| Formula Botanica