The concept of the Bliss effect, originally developed in pharmacology to describe drug interactions under the Bliss independence model, has been increasingly applied to the study of ultra-processed foods (UPFs). This article examines how the sensory synergy generated by combinations of fats, sugars, and salt creates gustatory rewards and dopaminergic activation that exceed the additive […] The post The Bliss effect in ultra-processed food formulation appeared first on FoodTimes.| FoodTimes