Why Everything You Learned About CX Is Wrong
Much of CX thinking rests on narrow models of human behavior borrowed from marketing and management science.| New Metrics
Customer experience (CX) has become one of the most frequently used terms in business strategy. Leaders pour resources into service design, satisfaction metrics, and loyalty […] The post Why Everything You Learned About CX Is Wrong first appeared on New Metrics.| New Metrics
by Rose Facchini| JHI Blog
Much of CX thinking rests on narrow models of human behavior borrowed from marketing and management science.| New Metrics
