Lynda Decker on why potential professional services clients are not behaving like B2B buyers anymore. They're behaving like consumers. The post From Peacocking to Proving: What Legal Marketers Can Learn from B2C appeared first on PRINT Magazine.| PRINT Magazine
Having ideas isn't your problem, says Rob Schwartz. If you want to make them reality, put them on paper. The post Write That Sh*t Down appeared first on PRINT Magazine.| PRINT Magazine
Hyperakt's Deroy Peraza on building alignment, easing anxiety, and setting the stage for your brand to have lasting impact. The post Planting Seeds for a Rebrand appeared first on PRINT Magazine.| PRINT Magazine