Jobs-to-Be-Done uncovers what people need, but in an agent-mediated world, we must translate those needs into actionable intentions. The post Jobs-to-Be-Done and Intention Mapping: Translating Human Needs into Agent Actions appeared first on { design@tive } information design.| { design@tive } information design
Artificial intelligence transforms design, and Human–Agent Centered Design (H-ACD) keeps humans central while involving agents as trusted mediators.| { design@tive } information design
Elevate your design and research practice: use JTBD to uncover user outcomes, win buy-in, and guide product strategy with clarity. The post Using Jobs To Be Done to Elevate your Design and Research Practice appeared first on { design@tive } information design.| { design@tive } information design
Reflections on Hatch Conference 2025: from JTBD insights to debates on process and the surprising sense of community in Berlin.| { design@tive } information design
