Discover the truth behind common B2B marketing myths holding back professional service firms. Learn why referrals, reputation, and word-of-mouth aren’t enough—and how strategic marketing drives measurable growth.| YGL Enterprises
Every business has policies covering critical operational areas, including human resources, accounting, customer service, and technology. However, marketing policies are […] The post 10 Marketing Policies Every B2B Business Should Have appeared first on YGL Enterprises.| YGL Enterprises
Is your head spinning in the marketing universe? Mine is! It’s an understatement to say AI is changing how we […] The post Mastering the AI Revolution in SEO: Adjusting Your Marketing Strategy for 2025 appeared first on YGL Enterprises.| YGL Enterprises
Imagine investing heavily in operations, sales, and product development, only to find that growth has plateaued. More often than not, […] The post Why Marketing Needs a Seat at the Leadership Table appeared first on YGL Enterprises.| YGL Enterprises
Does your business have a marketing plan? No. I often hear this response when meeting with a small or mid-sized […] The post Why Your SMB Needs an Annual Marketing Plan Aligned with Growth Goals appeared first on YGL Enterprises.| YGL Enterprises
In today’s competitive market, small and midsized businesses (SMBs) face the never-ending challenge of standing out in their industries while […] The post Why Small and Midsized Businesses Need Brand Guidelines appeared first on YGL Enterprises.| YGL Enterprises
As marketing professionals, we are expected to know many things. However, understanding the importance of intellectual property (IP) seems to […] The post Marketing and the Basics of Intellectual Property appeared first on YGL Enterprises.| YGL Enterprises
*This post was originally posted on 11/19/2020. Updated 8/30/2024. Developing an effective marketing strategy that consistently drives results is a […] The post Why Patience is Key When Developing a Marketing Strategy appeared first on YGL Enterprises.| YGL Enterprises
“In the digital economy, the relevance of direct, personalized, and impactful communication cannot be overstated, particularly for B2B businesses where […]| YGL Enterprises
