Why are Americans obsessed with jumbo-sized drinks? - Coffee Intelligence
In the United States, size has long signalled value. “Supersize me” was not just a McDonald’s slogan but a national mantra, visible in bottomless sodas and endless refills at diners. Jumbo-sized iced coffees – sometimes 32 ounces or more – are trending in America. With the effect of tariffs and high coffee prices, cafés may be stretching supply by bulking out drinks with milk, syrup and ice. The average US coffee serving is 2-3 times the size of a typical European one, reflecting ...| Coffee Intelligence
