For many B2B SaaS founders, cost-effective fractional CMO solutions are the smartest way to access executive-level marketing leadership without taking on the expense of a full-time hire. In SaaS, budget discipline is essential for sustainable growth. Apart from only costing a fraction of the price of a full-time chief marketing officer (CMO), fractional chief marketing […]| Digital Authority Partners
Account-based marketing (ABM) is a proven strategy for B2B success. ABM requires tight sales alignment, an in-depth understanding of your ideal customers, and personalized campaigns tailored to each target audience. Most ABM marketing programs yield a 72% higher return on investment compared to other marketing types. This is where a fractional chief marketing officer (FCMO) […]| Digital Authority Partners