Brands must put their communications on speed to respond to viral moments Trend loyalty is replacing brand loyalty, says a new report. The major change is that customers are displaying loyal to products rather than brands, driven by trends on social media so programs must react to viral trends . . . We are really […] The post Move to trend loyal picks up the pace for customer preferences appeared first on Loyalty Magazine.| Loyalty Magazine
Every two years, the Ryder Cup captivates sports fans worldwide. Unlike any other golf tournament, the biennial event transforms an individual sport into a team...| SAP News Center
Tap into trust at every touchpoint with the AI-powered SAP CX portfolio.| SAP News Center