The acronym CMO has traditionally stood for “Chief Marketing Officer,” but that role is evolving. The need for today’s midmarket CMOs to lead with clarity and vision is more important than ever. A third of midmarket CMOs expect to take on the new title of Chief Market Officer, according to IDC’s 2025 Global Midmarket Tech [...]| IDC Blog
AI is quickly transforming what marketing teams are capable of: automating routine tasks, delivering instant insights, and powering deeply personalized customer experiences. But for all its promise, AI is only as effective as the people and processes guiding it. And that’s where many organizations are hitting a wall. As marketing strategies grow more complex and [...]| IDC Blog
Today’s marketing leaders are being asked to drive bold innovation, lead AI-powered transformation, and deliver measurable revenue gains – all on last year’s budget. This might sound like a familiar challenge for many midmarket tech CMOs. Expectations have grown more strategic, yet financial support remains static. Fifty-four percent of midmarket CMOs expect no increase in [...]| IDC Blog