Discover the importance of brand positioning in B2B marketing. Learn how to create a strong brand positioning strategy that drives sales, builds trust, and differentiates your brand from competitors. The post Brand Positioning: The Foundation of Every Strong B2B Brand appeared first on wantbranding.| wantbranding
Introduction Ask ten executives what “branding” means and you’ll likely hear ten different answers: a logo, a tagline, a campaign, maybe even a color palette. Those are expressions of brand, but they aren’t the brand itself. In B2B branding, the brand is better understood as reputation — the collection of perceptions, signals, and experiences that […] The post What Is Branding in Business? (Brand = Reputation) appeared first on wantbranding.| wantbranding