B2B Marketing Awards 2025 entries reveal a sharp rise in brand-led, high-impact creative work. Entries to the ‘Best use of creative’ category show the biggest year-on-year jump, with budget allocation data showing a reallocation from media to creative/production. Creative is the big winner from the B2B Marketing Awards 2025, with the number of entries into the […] The post B2B is Doubling Down on Creative appeared first on B2B Marketing.| B2B Marketing