IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business. The post TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers appeared first on Integral Ad Science.| Integral Ad Science
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you can bring trusted transparency to every environment where your brand shows up. The post IAS Expands Brand Safety & Suitability Measurement to Threads appeared first on Integral Ad Science.| Integral Ad Science
Publica by IAS and Samsung Ads have renewed their exclusive global partnership to continue powering premium connected TV (CTV) advertising experiences. The extended collaboration strengthens a relationship that monetizes video programming across CTV inventory more effectively while ensuring that Samsung... The post Publica by IAS and Samsung Ads Renew Exclusive Global CTV Partnership appeared first on Integral Ad Science.| Integral Ad Science