From search behavior transformation to cookieless attribution challenges, here's what cultural executives need to know about AI's impact on audience acquisition and the evolving digital marketing landscape. You’ve asked, and the research is in! Here’s our first article on AI related to guest behaviors for cultural organizations. Cultivating attendance for museums and performing arts organizations has fundamentally shifted. Gone are the days when prospective visitors relied solely on tradi...| Colleen Dilenschneider
The midyear research is in: What might cultural organizations expect in terms of attendance in 2025 and 2026, and how has this changed since January mindful of happenings surrounding the new administration and its policies, consumer confidence, and other factors less known to Americans at the beginning of the year? Read on for the expected attendance levels for 2025 and 2026, quantified individually by organization type respectively for aquariums, art museums, botanical gardens, children’s ...| Colleen Dilenschneider
Do you have questions about recent data from IMPACTS Experience? Want to know more about the most critical trends we’re watching? Sign up to attend our live subscribers-only Q&A and get the answers! There’s no doubt about it: This year got off to an eventful start. And in these first six months we’ve received many great questions from our partners and clients about things impacting the cultural sector right now – from membership trends to attendance projections to pricing strategies a...| Colleen Dilenschneider