The Allure of the Couch | Know Your Own Bone
People increasingly prefer to stay home on weekends – but that doesn’t mean cultural organizations are unable to reach them.| Colleen Dilenschneider
People increasingly prefer to stay home on weekends – but that doesn’t mean cultural organizations are unable to reach them.| Colleen Dilenschneider
The coronavirus first struck the United States over five years ago, and its effects on visitor behaviors have proven durable for many cultural organizations. In a nutshell, the pandemic embedded some new default habits and accelerated key trends in audience engagement. Here’s a data update on a classic IMPACTS Experience metric: Redistribution of demand. During the height of the COVID-19 pandemic, we observed notable changes in preferences and behaviors related to cultural organization atte...| Colleen Dilenschneider
Personal interactions between guests and staff members can meaningfully elevate the guest experience. Research shows that the fourteen most admired museums in the United States are doing them differently. Here’s the data. For cultural organizations, optimizing guest satisfaction is a no-brainer. Research shows that higher guest satisfaction ratings correlate with repeat attendance, greater likelihood to receive endorsements, heightened likelihood of support – either philanthropic or by be...| Colleen Dilenschneider
