Legacy brands from the Y2K era are making a big comeback, not by simply repackaging but by reinventing themselves for a digital-native generation that is pining for a non-digital era. Pacsun is a poster child for this, but the company’s Chief Merchandising Officer Richard Cox thinks the brand’s popularity with today’s young consumers has a […]| Retail TouchPoints
Last month during New York Fashion Week, a host of brands not typically included in the luxury cohort that dominates the biannual event decided they didn’t want to be left out of the fashion fun — Ebay, Adidas and even Capri Sun each presented their own take on the moment, most of them off the […]| Retail TouchPoints