Amazon Web Services (AWS) and Zeta Global have announced a strategic collaboration to bring a unified, AI-driven marketing platform that enables enterprises to process vast volumes of customer data and execute real-time personalized campaigns. The joint solution combines AWS’s infrastructure-such as Amazon S3, EC2, Redshift and Bedrock-with Zeta’s Marketing Platform (ZMP) to tackle common challenges […] The post AWS and Zeta Global Partner to Drive AI-Powered Marketing at Scale appeared...| Martech360
The Arena Group Holdings, Inc. has launched a dedicated marketplace on Index Exchange’s “Index Marketplaces” platform, marking one of the first publisher-led activations on the system. The initiative provides brands and agencies direct access to The Arena Group’s portfolio of premium digital properties, including Parade, Men’s Journal, and TheStreet, across display, video, mobile app, and […] The post The Arena Group Builds Publisher-Led Marketplace on Index Marketplaces for Brand...| Martech360
Zendesk, the global leader in AI-powered service, has been named a Leader in the 2025 Gartner Magic Quadrant for CRM Customer Engagement Center. Zendesk believes the recognition underscores its innovation, scale, and ability to deliver measurable business outcomes for Customer Service, Employee Service, and Contact Center as a Service (CCaaS). “Our AI-first approach is transforming […] The post Zendesk Named Leader in 2025 Gartner For CRM Engagement Center appeared first on Martech360.| Martech360
GDT, a leading technology solutions integrator and managed services provider, announced the enhancement of its client-first managed services platform powered by Cisco Webex Contact Center. This next-generation, cloud-based customer experience solution is designed to help enterprises enhance agility, streamline operations, and deliver proactive, personalized interactions across every channel. This innovative platform combines GDT’s deep expertise […] The post GDT Enhances Webex-Powered Pla...| Martech360
ACC Intelligence launches Definity, a synthetic audience platform that lets brands test campaigns using digital twins of key stakeholders.| Martech360