Walmart’s partnership with OpenAI isn’t just a clever new feature—it’s a rewiring of online shopping. With Instant Checkout inside ChatGPT, the “search → click → cart” ritual gives way to briefing an AI agent that can recommend, assemble, and purchase in one conversation. This piece explains why that shift matters: how intent aggregation changes discovery, why apps become backends, and how Agent Interface Optimization (AIO) replaces SEO for transactional queries. It also offer...| LBZ Advisory