ITN and Magnite have teamed up to deliver a first-of-its-kind offering: programmatic access to live local linear TV advertising inventory. For the first time, advertisers can transact live ads on local broadcast-TV stations programmatically-just as they do with streaming or online video buys. The move reflects a major shift in how the industry thinks about […] The post ITN and Magnite Redefine Local TV Advertising with Programmatic Access appeared first on Martech360.| Martech360