Have you ever thought of what does it take for brands like Adidas to stay ahead in a world where fast fashion moves faster than loyalty? Looking at Adidas, the sportswear giant isn’t just battling rivals anymore. It’s battling shrinking attention spans, endless choice, and a customer base that expects brands to know them as […] The post How Adidas Uses Martech to Turn Data into Growth appeared first on Martech360.| Martech360