Every brand today faces the same invisible risk: losing control of its story to fake voices online. Across industries, bots, trolls, and AI-generated content are igniting digital wildfires: fast-moving false narratives that distort perception, mislead consumers, and damage brand trust before communications teams can react. Cyabra’s recent analyses show just how easily this happens. For... Read more » The post Is your brand prepared for its next digital wildfire? appeared first on Marketing...| Marketing Tech News
Right now, there’s a growing rift in performance marketing. On one side, brands are stuck in best practice, and on the other, those rewriting the rules win. I call this divide the Edge Gap, and it’s the focus of IMPRESSION’s session at DMWF, Performance Marketing without Permission. Every year, a small group of brands continue... Read more » The post Performance marketing without permission appeared first on Marketing Tech News.| Marketing Tech News