Discover what it really takes to build customer loyalty in 2025. Experts weigh in on relationship building, personalization, AI, and loyalty programs.| resources.marsello.com
How to measure loyalty program ROI using SMART goals and proven metrics, based on Lance Walker’s model (Former CEO of Loyalty NZ & Flybuys).| resources.marsello.com
Disconnect between CFO and CMO damaging customer focussed activity New research from McKinsey is suggesting that the disconnect between marketing and other parts of the business is growing wider which is hugely damaging communications with the customer. As loyalty usually sits in the marketing department, these findings are hugely . . . We are really […] The post Marketing takes a back seat as companies focus on profit appeared first on Loyalty Magazine.| Loyalty Magazine
There is proven psychology behind loyalty points. By implementing these principles, retailers incentivize purchasing behavior and foster long-term loyalty.| resources.marsello.com
Every year, the things that drive customer loyalty stay the same. Double down on these 5 principles and you can't go wrong.| resources.marsello.com
If you want to level up your customer loyalty initiatives beyond a points program, we've put together ten tips that can help.| resources.marsello.com
Learn how to build a loyalty program that puts your audience first. We also discuss strategies for creating a customer experience that secures repeat business.| resources.marsello.com
