In the first half of this year, Temu attracted an average of 115.7 million Europeans to its platform each month. That’s 12.9 million more than in the second half of last year. Remarkably, the growth in Temu’s top European markets was above average. As a Very Large Online Platform, Temu…| Ecommerce News
Half of European consumers shop in secret. The main reasons for stealth shopping are embarrassment and a wish to avoid arguments at home. Six out of ten secret shoppers hide their purchases from a romantic partner. Parents are the second most common group left in the dark, especially in Italy…| Ecommerce News
The Brain Science Behind Successful Marketing written by John Jantsch read more at Duct Tape Marketing Catch the Full Episode: Overview On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Michael Aaron Flicker, founder and CEO of ZenoSci Ventures and co-founder (with Richard Shotton) of the Consumer Behavior Lab. Michael shares insights from their new book, “Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of […]| Duct Tape Marketing
| GrowthSmart Consulting
Importance of buyer personas in marketing. How to create detailed customer avatars to make informed decisions and effectively qualify leads?| Clepher
More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But two-thirds have experienced personalization that is inappropriate, inaccurate, or invasive. That’s because most companies lack a clear guidepost for what great personalization should look like. Authors Mark Abraham and David C. Edelman remedy that in this article, which is adapted from Personalized: Customer Strategy in the Age of AI (Harvard Business Review Press, 2...| Harvard Business Review
In this episode of The Derivative, Jeff Malec sits down with Jeff Apel, principal at Wharton Capital Management, to dive deep into the current cattle market. With beef prices hitting near-record highs, Apel shares his extensive experience from the trading floor to today’s futures markets, explaining the complex dynamics behind rising meat prices. From drought […] The post Beef Prices at All-Time Highs: Inside the Meat Markets with Jeff Apel of Wharton Capital appeared first on RCM Alterna...| RCM Alternatives
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […] The post The Consumer Appetite Fuelling a Mushroom Revolution in Grocery. appeared first on Kadence.| Kadence
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […] The post How Market Research is Adapting to the Attention Economy. appeared first on Kadence.| Kadence
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signalling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […] The post What the Grocery Aisle Tells Us About the Global Economy. appeared first on Kadence.| Kadence
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […] The post The Consumer Appetite Fueling a Mushroom Revolution in Grocery. appeared first on Kadence.| Kadence
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […] The post How Market Research is Adapting to the Attention Economy. appeared first on Kadence.| Kadence
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […] The post What the Grocery Aisle Tells Us About the Global Economy. appeared first on Kadence.| Kadence
Remember when “Dear Valued Customer” felt personal? Fast forward to 2025, where consumers scroll past... The post The evolution of personalized marketing: What consumers really want in 2025 appeared first on Cordial.| Cordial
How urban planning, transport, and architecture shape life in Brazil, China, and Germany — and what they reveal about culture and equity.| { design@tive } information design
Great dashboards don’t just display data—they drive action. Whether it’s tracking fitness, managing projects, or learning new skills, the best dashboards use behavioral science to go beyond numbers. They tap into user psychology to inspire engagement and ensure every user feels progress. Explore real-life examples that got it right. The post How to Create Dashboards That Boost User Engagement appeared first on BehavioralEconomics.com | The BE Hub.| BehavioralEconomics.com | The BE Hub
While many brands have committed to circularity, few have consistently executed at scale, Kearney’s annual circular fashion index found.| Sourcing Journal
Volkswagen's profits are squeezed by intense competition in China, EV transition costs, a stagnant European economy, tariffs, and high German labor costs.| { design@tive } information design
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate the Fourth of July, which is down slightly from last year. Average planned spending is $92.44. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators […]| Medill Spiegel Research Center
Explore Mother's Day shopping trends and e-commerce insights for 2024.| Martech Zone
Kearney data report finds the ‘resilient consumer’ has moved from optimization to the brink of sacrifice.| WWD
Leverage user-generated content to boost brand trust and engagement. Learn how to build an effective UGC marketing strategy today!| Power Digital Marketing
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super Bowl and ahead of Halloween. According to Prosper Insights & Analytics May 2025 consumer survey, which tracks annual events and market behavior, participation in Father’s Day celebrations remains steady, but […]| Medill Spiegel Research Center
TikTok Shop is known by 1 in 3 German consumers, but only 1 in 40 Germans has made a purchase, according to research by media agency OMD.| Ecommerce News
According to a recent survey by the Chinese marketplace Temu, German customers said that they have average saving of 27 percent.| Ecommerce News
Executive Summary: Based on April 2025 data from Prosper Insights & Analytics, and in cooperation with the National Retail Federation (NRF), we present planned Mother’s Day activities. Mother’s Day continues to hold a strong position in American consumer behavior and retail spending, despite shifts in economic conditions and gift preferences. Key findings from the 2025 […] The post What Moms (and Shoppers) Want in 2025 appeared first on Medill Spiegel Research Center.| Medill Spiegel Research Center
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has been unprecedented. In a new book, titled Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, the leaders of the Retail Analytics Council offer data-driven insight […] The post New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age appeared first on Medill ...| Medill Spiegel Research Center
A check- in conversation with Ethan Soloviev, Chief Innovation Officer at HowGood, about how regenerative agriculture is truly taking off, its position within large food and agriculture companies, and whether we risk watering it down or falling into greenwashing (Spoiler: Surprisingly, we’re doing a lot about it!). We also get an update on HowGood—they’re doing well and focusing more on nutrient density-, plus, we talk about Regen House, which is revolutionizing the way good food foster...| Investing in regenerative agriculture
Uncover the psychological factors that drive buying motivations and how to use them to boost your sales.| Pixc
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal retail shopping plans. Easter ranks between the Super Bowl and Mother’s Day in popularity among American celebrations. Over the past nine years, there has been a slight decrease in the […]| Medill Spiegel Research Center
In the United Kingdom, 46 percent of online shoppers feel overwhelmed by the amount of options and information on retail websites.| Ecommerce News
Explore the future of retail in 2025 digital retail. Discover trends, challenges, and insights from industry leaders.| CommerceNext
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with romantic partners; instead, more include family, friends, and even pets. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased […]| Medill Spiegel Research Center
Explore the top 20 consumer trends for 2025 that are reshaping markets, including personalization, green tech, and the rise of AI.| Blog
How can you know if your experiential event was a success? With marketing logistics metrics. See how data is unbiased proof of what works and what doesn't.| MOGXP LLC
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […] The post Super Bowl LIX From Tailgates to Retail Trends appeared first on Medill Spiegel Research Center.| Medill Spiegel Research Center
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]| Medill Spiegel Research Center
Rewards are powerful tools to engage members -- as long as they don't take to long and too much work to earn.| blog.accessdevelopment.com
Brands must innovate or renovate as bold choices reshape industries while playing it safe risks irrelevance. % Curion Insights| Curion Insights
With 16.3 million monthly users, Temu is more popular in Germany than anywhere else in the European Union. Shein generates most revenue here.| Ecommerce News
Customers in Poland expect real pro-ecological actions and social commitment from online stores, according to the Chamber of Digital Economy in a new report. According to the government agency, Poland offers a lot of potential for foreign ecommerce companies but is an “extremely demanding” market.Polish consumers expect not only competitive…| Ecommerce News
We may still be weeks away from the holidays, but for smart eCommerce retailers, now is the perfect time to start prepping. Looking at the holiday shopping trends 2023, US... The post Top eCommerce Holiday Trends for the 2024 appeared first on Blog.| Blog
In today’s retail landscape, customers expect a seamless shopping experience that spans both digital and traditional channels. The convergence of these experiences has made omnichannel strategies a crucial focus for businesses aiming to meet evolving consumer demands. At the 2024 CommerceNext Growth Show, industry leaders from Tapestry, Sephora, Lowe’s and Bluecore shared their insights on […]| CommerceNext
Consumer behavior is the study of the processes the consumer goes through while selecting, buying, using or disposing products.| Retail Dogma
Discover the secrets of thriving in niche markets. Learn how to analyze consumer behavior and adapt your products or services to meet their unique needs.| Azura – Think Brighter
Navigate the turbulent waters of 2024 election year advertising with our expert insights. Discover strategies to thrive amidst the digital campaign chaos and maximize ROI in this changing landscape.| DigitalMarketer
The store's atmospherics - design, vibe, lighting, sounds, interiors, and the store's layout guide consumer purchases and directly affect a store's ability to cater to its buyers. I explain the multi-sensory experience of a store and layout formats with their practical and psychological benefits.| Cognition Today
Breaking down the two most widely-used theories for understanding human psychology and what they mean for brand building. Many agencies’… The post Using human psychology for successful CPG food branding first appeared on Insights & Appetites.| Insights & Appetites
In the fast-paced world of retail, discounts have become a powerful tool for enticing consumers and driving sales.| RetailWire
Customer satisfaction is at its lowest point in the past two decades. Companies must focus on 10 areas of the customer experience to improve satisfaction without sacrificing revenue. The authors base their findings on research at the ACSI — analyzing millions of customer data points — and research that we conducted for The Reign of the Customer : Customer-Centric Approaches to Improving Customer Satisfaction. For three decades, the ACSI has been a leading satisfaction index (cause-and-eff...| Harvard Business Review
Reprint: R0312C Companies spend lots of time and money on complex tools to assess customer satisfaction. But they’re measuring the wrong thing. The best predictor of top-line growth can usually be captured in a single survey question: Would you recommend this company to a friend? This finding is based on two years of research in which a variety of survey questions were tested by linking the responses with actual customer behavior—purchasing patterns and referrals—and ultimately with com...| Harvard Business Review