When Influence Backfires - Behavioral Economics Institute | BehavioralEconomics.com
A review of 80 studies (1982–2024) reveals that influence strategies work best when tailored to personality. Influence strategies that match a person’s individual personality are significantly more effective than one-size-fits-all approaches. Even more interestingly, mismatched strategies can backfire! That means you shouldn’t apply influence strategies unless you have a solid understanding of your target group's| Behavioral Economics Institute | BehavioralEconomics.com
