Retail media is on fire. And it seems like every company wants to fan the flames. For several years, Marriott dipped only a cautious toe in the commerce and retail media space. “It’s an attractive business,” Marriott SVP of Marketing, Data Activation & Personalization Chris Norton told AdExchanger. (“We’re changing my title,” he added.) But […] The post Marriott Takes The Leap Into Retail Media With New Media Network appeared first on AdExchanger.| AdExchanger
What’s all the hype about audience segmentation about? Is it useful? Well, imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might pull in a few of the right ones, but you’ll also waste time and resources hauling in plenty you don’t need. That’s how traditional marketingContinue reading "What Is Audience Segmentation: What Businesses Should Know"| Snowball Creations
Before you pitch to investors, greenlight a product, or even send your first outbound email, ask yourself one key question: [...] Read More... from TAM, SAM, and SOM: How to calculate your addressable market The post TAM, SAM, and SOM: How to calculate your addressable market appeared first on Sopro.| Sopro
IN CLEAR FOCUS: Explore inclusive marketing with expert insights on cultural nuance, representation, and creating authentic connections with diverse groups.| Bigeye Agency
IN CLEAR FOCUS: Paul Johnson and Larry Aldrich discuss "What's Right with America," optimism in marketing, and countering fear-driven media narratives.| Bigeye Agency
By now, retailers are well aware of the need for an increased online presence. We are still in the throes| Retail Technology Insider
The result? You’re able to deliver personalised messages that each segment can relate to, leading… The post Explode Your Growth with Data-Driven Audience Segmentation Techniques first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.| MNTN
B2C brands are discovering the remarkable reach of social promotions.| Media Logic
Guest Priscilla McKinney discusses shifting mindsets from competition to collaboration in marketing. Learn more about her proven framework with real examples.| Bigeye Agency
Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business| Sopro
What is email segmentation and why is segmentation important in email marketing. Learn how to segment your email lists with 50 email segmentation strategies.| OptinMonster