So What? Marketing Analytics and Insights Live airs every Thursday at 1 pm EST. You can watch on YouTube Live. Be sure to subscribe and follow so you never miss an episode! In this episode of So What? The Trust Insights weekly livestream, you’ll learn how to identify and mitigate AI bias in large language [...]Read More... from So What? AI Bias Benchmark Testing| Trust Insights Marketing Analytics Consulting
This data was originally featured in the July 23rd, 2025 newsletter found here: INBOX INSIGHTS, July 23, 2025: Using AI for KPIs, Which AI Models to Use Part 2 In this week’s Data Diaries, let’s continue on with our recommended basic AI tech stack. There are a lot of tools to choose from, and a [...]Read More... from Which AI Models To Use Part 2| Trust Insights Marketing Analytics Consulting
This data was originally featured in the June 11th, 2025 newsletter found here: INBOX INSIGHTS, June 11, 2025: When AI-First Goes Wrong Part 3, Speakability and Text to Speech AI In this week’s Data Diaries, let’s go behind the scenes on one part of our AI-Ready Marketing Strategy Kit: the audiobook version. We generated it with [...]Read More... from Speakability and Text to Speech AI| Trust Insights Marketing Analytics Consulting
This data was originally featured in the April 9th, 2025 newsletter found here: INBOX INSIGHTS, April 9, 2025: AI Integration Strategy Part 1, AI Prompting Frameworks This week, let’s revisit prompting frameworks. A long time ago in AI years, Trust Insights created the RACE framework for AI prompting: Role: tell the model who it is Action: [...]Read More... from AI Prompting Frameworks| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss MCP (Model Context Protocol) and agentic marketing. You’ll learn how MCP connects AI tools to automate tasks—but also why technical expertise is essential to use it effectively. You’ll discover the three layers of AI adoption, from manual prompts to fully autonomous [...]Read More... from In-Ear Insights: What is Model Context Protocol (MCP) And Agentic AI?| Trust Insights Marketing Analytics Consulting
This dashboard offers different ways to explore (and extract) your Google Search Console data and Google Data Studio’s Interactions really brings this to life. Whether you’re clicking on a query, location or device, you can truly ‘explore’ your data!| HanR
In 2020, I launched v1 of the Search Console Explorer Studio. The reception from the community was incredible. Thank you...| HanR
TLDR; Use CASE statements to create Custom Fields for use within a treemap chart, creating a custom clickable filter in Google Data Studio| HanR