The question of whether TikTok parent company ByteDance will actually sell its golden goose or let the app go dark in its biggest market has weighed particularly heavily on music creators and fans. The post What Will Drive Music Discovery If TikTok Is Banned? appeared first on Luminate.| Luminate
One of the biggest movie releases of 2025 so far has been Sinners, Ryan Coogler’s vampire-slashing, Southern Gothic horror-thriller. Given the key role music plays in the film, it’s no surprise that the Sinners Original Motion Picture Soundtrack has enjoyed big streaming numbers — and a few TikTok-viral songs, to boot. But the most unique aspect of Ludwig Göransson’s soundtrack is its […]| Luminate
When it comes to live music, Gen Z stands out from other age groups by spending more on tickets in the U.S.| Luminate
Ticket prices continue to be the biggest barrier to consumers attending music festivals.| Luminate
Europe may be home to a wide array of countries and cultures, and one thing that unites them is their love of music.| Luminate
The global export market for recorded music continues to evolve, with Q1 2025 revealing subtle but meaningful shifts in the international trade landscape.| Luminate
With May marking Asian American and Pacific Islander Heritage (AAPI) Month in the U.S., we’re celebrating the achievements of Thailand’s own LISA.| Luminate
For the first time in three years, R&B has finished among the five subgenres that experienced the most share growth in Q1 2025.| Luminate
Music and gaming are highly intertwined. In fact, gamers over-index in consumption for all top 10 U.S. music genres, compared to general population benchmarks, reinforcing their deep connection to both worlds.| Luminate
In what can best be described as a lackluster Super Bowl from a football perspective, most chatter coming out of the big game centered around Kendrick Lamar’s historic halftime performance.| Luminate
With streaming growth maturing in the U.S., International adoption of the format is a higher priority than ever.| Luminate
As we inch closer to the end of 2024, one trend we’ve continued to track at Luminate is the growth of non-English music and the export power of ex-U.S. territories.| Luminate
The iconic sights of Paris were on full display Friday, July 26, as the city welcomed viewers from around the world for the 2024 Summer Olympics Opening Ceremony.| Luminate
Luminate’s 2024 Midyear Music Report focused on high-impact trends across several different sectors of the Global industry. Along with topics ranging from overall consumption metrics to short-form video and changes in share of streaming based on an artist’s country of origin, the report illustrated the impact of live music events both in terms of the amount […]| Luminate
Luminate’s 2024 Midyear Music Report, released last week, revealed Latin music as the fastest-growing genre in the U.S. when ranking by share point change, comparing the first half of 2024 with the first half of 2023.| Luminate
The K-Love Fan Awards were held in May and broadcast earlier this month as the Christian and Gospel music community came together to recognize Christian artists, athletes, authors and entertainers.| Luminate