AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal’s move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI. The deal between ChatGPT and PayPal letting users inside AI chats will come into effect next... Read more » The post PayPal brings AI chat commerce into enterprise payments appeared first on Marketing Tech News.| Marketing Tech News
Progress Vice President APJ John Yang says as the world continues to manage the health crisis, organisations that use technology to personalise customer interactions will make them more resilient, and primed for growth. The post Key Trends in The Personalisation of Service Culture appeared first on INDVSTRVS.| INDVSTRVS
As the days shorten and retail’s Golden Quarter gets into full swing, we’re reminded that this is a critical trading period. For retailers and hospitality operators especially, but many other sectors too. While autumn has been mild, when we might expect footfall to rise, we’ve seen consumers cut back on spending, as higher interest rates… The post Capitalising on the busy months ahead appeared first on Institute of Customer Service.| Institute of Customer Service
Caitlin McCulloch, VP, performance & growth at Contentful, discusses whether AI can ever truly replicate human creativity and emotional intelligence in brand storytelling.| Marketing Gazette
Introduction to Client Segmentation Understanding your audience is the key to creating meaningful, personalised marketing… The post Client Segmentation: Understand Your Audience Like Never Before first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Using data-driven segmentation techniques can transform how you reach and engage with your audience. But… The post How to Use Audience Segmentation for Personalisation Success first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Discover the power of app personalization marketing to engage your audience. Create custom user experiences with our expert guidance.| Yodel Mobile
