LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the... Read more » The post LinkedIn expands video ads as Gen Z reshapes the platform appeared first on Marketing Tech News.| Marketing Tech News
Globally, there is a challenging geopolitical landscape while the UK economy is giving off mixed signals about future prospects and growth.| Institute of Customer Service
Dubai, United Arab Emirates, 22 July 2025: Personalisation is emerging as a growing trend in travel and tourism, particularly within the luxury segment, as travellers increasingly seek experiences tailored to their individual preferences and lifestyles. At Arabian Travel Market (ATM) 2025, senior executives from leading hotel groups, including Minor Hotels, Fairmont and Marriott, examined the […] The post ATM outlines why luxury hospitality leaders view personalisation as key to revenue gro...| WTM Global Hub
In this blog IMRG and industry experts share the top offers and rewards used by retailers that are converting consumers in 2025.| IMRG
In this blog IMRG and industry experts reveal their top customer acquisition tips for retailers this year.| IMRG
What is the importance of brand loyalty, and what are the tools and strategies at a sports betting operator's disposal when it comes to developing it?| Kambi
Caitlin McCulloch, VP, performance & growth at Contentful, discusses whether AI can ever truly replicate human creativity and emotional intelligence in brand storytelling.| Marketing Gazette
In the ever-evolving landscape of email marketing, personalisation has become the Holy Grail for boosting engagement and conversion rates. For eCommerce brands, harnessing the power of data-driven personalisation can make all the difference. Emails tailored to individual needs witness a remarkable increase in engagement… As a marketing manager or director, it’s crucial to recognise the […]| eFocus Marketing
In email marketing, personalisation isn’t just a buzzword – it’s the now at the core of engaging, converting, and retaining customers. 71% of consumers say personalised experiences influence their decision to open and read brand emails. Dynamic Yield 66% of customers expect companies to understand their unique needs. Salesforce 52% of customers said they now expect […]| eFocus Marketing
Join us for the first of three videos, wrapping up our series on data in a cookieless future.| eFocus Marketing
Introduction to Client Segmentation Understanding your audience is the key to creating meaningful, personalised marketing… The post Client Segmentation: Understand Your Audience Like Never Before first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Using data-driven segmentation techniques can transform how you reach and engage with your audience. But… The post How to Use Audience Segmentation for Personalisation Success first appeared on Digital Marketing Agency Ireland and UK.| Digital Marketing Agency Ireland and UK
Discover the power of app personalization marketing to engage your audience. Create custom user experiences with our expert guidance.| Yodel Mobile
DataFeedWatch, a Cart.com company, has recently integrated artificial intelligence into its feed marketing engine.| Marketing Tech News
In this blog we explore omnichannel retail strategies, helping retailers to incentivise customer retention in-store and online.| IMRG
Despite global economic and geopolitical headwinds, luxury fashion remained resilient, particularly compared to mid-market and budget brands.| IMRG