Two High-Converting Landing Pages (and why they work) || Copy Posse
As a copywriter, understanding the difference between concrete vs. abstract language is essential. The way you use these two types of language can significantly influence how your message is received by readers. It’s not that concrete language is better than abstract or vice versa – but that each type of language has distinct qualities that […] The post Concrete vs. Abstract Language: Which Is Best for Copywriting? appeared first on Knowadays.| Knowadays
Have you ever come across the term B2B copywriting and wondered what it means? Maybe you’ve heard it mentioned in marketing circles and thought about exploring this niche yourself but felt unsure about its nuances. If that’s the case, then you’re not alone! In this blog post, we’ll discuss everything you need to know about […] The post What Is B2B Copywriting? (With Examples) appeared first on Knowadays.| Knowadays
B2C copywriting is an essential marketing tool for any business that wants to capture and keep the attention of their target audience. It’s a proven way to engage potential customers and inspire them to act. In fact, in one survey, 70% of B2C marketers reported that the importance of content marketing has increased in their organization […] The post What Is B2C Copywriting? (With Examples) appeared first on Knowadays.| Knowadays
There are many different social proof types that copywriters can use to build trust with their target audience. Here, we examine 7 of them.| Knowadays
Thanks to guest blogger, Craig Simpson. One day you’re looking over the bids from a group of prospective copywriters. Or you’re writing a check for your copywriter’s last job. It seems like a lot of money. Is it worth it? It’s just a bunch of words. And then you’re hit by an idea. “Maybe I […] The post To Be, or Not to Be . . . Your Own Copywriter appeared first on Write Direction.| Write Direction
Your website’s services page is an essential part of attracting and converting your target audience. Find out how to write the perfect page in this blog post.| Content Goodies
Here are ten time-saving tips for writing copy that reveals your true and authentic voice. Don't simply rely on AI writing tools.| Write Direction