CANNES – With a network of 130 million customer connections across the U.S., T-Mobile Advertising Solutions operates from a uniquely scaled vantage point, one that its data chief calls a “privileged position” that demands serious responsibility. “We’re a third of the country,” Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions, [...]| Beet.TV
When it comes to digital ads, attribution is crucial in identifying the most effective channels. Learn about attribution models & windows.| War Room Inc
At HilltopAds, one of the top advertising networks since 2013, bloggers and influencers can monetize traffic from any social media or mobile app with a new Shortened DirectLink. This tool offers a streamlined, platform-friendly way for publishers, influencers, and marketers to monetize clicks from networks like Facebook, Instagram, Twitter, Telegram, TikTok, and others. What is Shortened DirectLink? The Shortened DirectLink is a compact version of the standard DirectLink, designed specificall...| Business of Apps
In 2024, Adsterra, a global advertising network, took a groundbreaking step by launching World AdTech Day — the first-ever dedicated celebration for professionals in the adtech industry. This initiative was created to recognize the contributions of experts who drive digital advertising forward. On March 27, 2025, the celebration returned for its second edition, once again bringing together industry pioneers, innovators, and professionals from across the globe. Explore all event details, pro...| Business of Apps
The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes. Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes. The playbook explores key shifts in adtech, including: Expanding in emerging markets: Countries like Vietnam, Indonesia, Brazi...| Business of Apps
There are a lot of programmatic advertising agencies and platforms out there. If you’re an advertiser on the hunt for a reliable, trustworthy programmatic ad partner—you’re in the right place. You need a company who knows the business of programmatic tech, and can use it to make your ad spend go further, faster. But who do you trust? You could spend weeks gathering data on the top Demand Side Platforms (DSPs) and the best Supply Side Platforms (SSPs) around. You could put your finest ...| War Room Inc
Adding Apps to Your Advertising Strategy In today’s fast-paced digital landscape, consumers are spending more time than ever on mobile devices, and apps have become an integral part of their daily lives. For advertisers looking to expand their reach and build deeper engagement, adding apps to their advertising mix is no longer optional; [...]| Gourmet Ads
Discover the top 5 indexing factors that can boost your app store rankings. Learn how to optimize and improve your app's visibility today!| Yodel Mobile
Conversion Rate Optimization Strategies for Emerging AI Trends The convergence of Artificial Intelligence and CRO has pushed forward a new era of| Hill Web Creations: Digital Marketing, SEM, SEO
SMS marketing has come a long way and continues to evolve to meet the changing needs of businesses and consumers. As we move into 2024, new trends in SMS marketing are emerging, bringing exciting opportunities for businesses to connect with their customers in a highly personalized and engaging way. One of the key trends shaping... The post The Latest Trends in SMS Marketing for 2024 appeared first on Mobile Marketing Watch.| Mobile Marketing Watch