Bot or Not? Why Incentives Matter More Than Identity - Spherical Cow Consulting
Not all bots are bad, but they all cost something. Identity isn't enough and incentives must reshape automated traffic management.| Spherical Cow Consulting
This morning, I would like to kindly remind you that the field of AI currently lacks established experts. It doesn't mean you're stuck and cannot do anything about it, but you certainly need to cut through the BS and take ownership of exploring this new field.| innovation copilots
Last year, I was expressing clear doubts about the interest of Apple Vision Pro: Still no clear use case, still no precise demographics. That tech enthusiasts will buy it makes no doubt, but they are called innovators and early adopters for a reason: they're not the| innovation copilots
Google recently gave us something we’ve been waiting on for years: hard numbers on how much energy an AI prompt uses. According to their report, the median Gemini prompt consumes just 0.24 watt-hours of electricity — roughly running a microwave for a second — along with some drops of water for cooling. The post Who Really Pays When AI Agents Run Wild? Incentives, Identity, and the Hidden Bill appeared first on Spherical Cow Consulting.| Spherical Cow Consulting
Not all bots are bad, but they all cost something. Identity isn't enough and incentives must reshape automated traffic management.| Spherical Cow Consulting
When discussing digital innovation, it isn't easy to top the level of sheer magical thinking that the term platform amassed for more than a decade. The simplest definition of a digital platform might be to explain that it's a proprietary system that connects customers online, enabling interactions and transactions to| innovation copilots
Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels. It all kicked off with a […]| FuelArc News
Like Sam Altman, we dream of HER. You know, Scarlett Johansson’s voice, the gentle omnipresence of an AI that anticipates our needs, laughs at our jokes, and understands our deepest aspirations. A technology that feels like companionship. And like Stanley Kubrick, we fear HAL. The archetype of the cold,| innovation copilots
There's something no one really says out loud in the innovation field: Strategyzer's tools are at best a mixed blessing; oftentimes just a pain in the ass. The short version is that spending a few hours filling in a Business Model Canvas (BMC) will give you the illusion of designing| innovation copilots
Learn why businesses should adopt digital credentials and how they combat fraud while navigating complex environments.| Spherical Cow Consulting
Third update: Ope, “most likely” arson, according to official documents! Updated with video from reporters on-site at the bottom of the post! Late Sunday night, four Tesla Cybertrucks caught fire in a Seattle holding lot near 2nd Ave S & S Spokane St, just five minutes from the local Tesla dealership. Initially, reports indicated two […]| FuelArc News
Understand the competing terminology of digital credentials, verifiable credentials, and verifiable digital credentials.| Spherical Cow Consulting
Get a better understanding of Non-Human Identities (NHI) and how they differ from human identities. NHI require more from IAM.| Spherical Cow Consulting
Explore how FedCM tackles the challenge of maintaining federated authentication and why it’s crucial to focus on practical implementation.| Spherical Cow Consulting
A recent and interesting story from Wired illustrates a core principle of non-incremental innovation: don't listen to your customers. How to Get Rich From Peeping Inside People’s FridgesForget the S&P 500. Look at the ice cream. This investor visits homes around the world to see where diets—and| innovation copilots
Apple's new AI features, known as Apple Intelligence, along with updates in iOS 18, iPadOS 18, and macOS Sequoia, will seemingly not be available in the EU this year due to regulatory challenges. Apple is playing a dangerous game of chicken with Europe and has tagged the company as one| innovation copilots
In the realm of B2B Tech and SaaS marketing, live webinars are revered as a tried-and-true method of audience engagement. But in an era of The post Live No More: Why Webinars Should Always Be On-Demand appeared first on Synergizification.| Synergizification
SEO – the elusive craft that every B2B Tech and SaaS company is eager to master. Algorithms remain at the center of SEO strategies, with The post Unveiling The Single Greatest SEO Tactic in History appeared first on Synergizification.| Synergizification
Automated email drip campaigns, the attempt to shepherd prospective customers from point A to point B as directly as possible, have become ubiquitous in B2B The post Email Drip is a Leaky Faucet, Not a Nurture appeared first on Synergizification.| Synergizification
The practice of creating exhaustive, all-encompassing content in a misguided bid to deliver the full narrative in one hit has become a prevalent misstep in The post Your Masterclass Piece of Massive Content Isn’t Doing You, or Your Customers, Any Favors appeared first on Synergizification.| Synergizification
The trend of crafting broad, generic content to appeal to multiple personas is deeply rooted in the B2B Tech and SaaS marketing landscape. This entrenched The post Your ‘One Size Fits None’ Content Strategy Is Holding You Back appeared first on Synergizification.| Synergizification
Discover why shifting from a convincing to a guiding strategy in B2B Tech and SaaS sales and marketing can increase efficiency, enhance customer satisfaction, reduce churn, and improve ROI. Challenge the status quo with our industry-redefining insights.| Synergizification
Learn about the looming threat of quantum cryptography and its impact on Internet security. Will our digital world be left vulnerable?| Spherical Cow Consulting
An interesting controversy started two days ago when the latest Apple ad promoting their new iPad model raised hell from... pretty much everyone. The video is the kind of high production value we're accustomed to with Apple, and it shows a huge hydraulic press crunching together musical instruments, records, books,| innovation copilots
Multi-factor authentication (MFA) has evolved since the 1980s; read on to learn more about the better choices available!| Spherical Cow Consulting
This blog post provides an overview of the verifiable credentials landscape, helping you to understand formats, protocols & the tech used.| Spherical Cow Consulting
Which digital credential format is best? Compare mdoc, Verifiable Credentials, and others for security, adoption, and real-world use cases.| Spherical Cow Consulting
Is your ABM strategy missing the mark? Discover why many B2B and tech marketing approaches fail and learn how to shift your focus towards accounts showing real interest. Boost engagement, conversions, and ROI with a data-driven, customer-centric ABM approach.| Synergizification
