En el mundo hipercompetitivo de las redes sociales, captar la atención de un usuario y convertirlo en cliente es un desafío cada vez mayor. Los algoritmos cambian, la saturación de contenidos crece y las marcas luchan por destacar en un scroll infinito. Sin embargo, hay algo que permanece constante: la mente humana y la forma… La entrada Neuroventas en redes sociales: cómo conectar con la mente del cliente digital aparece primero en Noticias de Pymes, Autónomos y Emprendedores - Cepyme...| Noticias de Pymes, Autónomos y Emprendedores – Cepymenews
A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.| Neuromarketing
Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something’s not right. It turns out there’s actual neuroscience behind this instinctive reaction. A new study published in Frontiers in Human Neuroscience shows that our brains have a […]| Neuromarketing
Vision One is delighted to announce the appointment of Leah Doyle, Insight Manager working across both qualitative and quantitative methods| Vision One Research
Every brand wants to be memorable. From small local shops to international corporations, marketers want to solidify their business as the go-to choice in clients’ minds. And while most marketing professionals know their brands inside and out — and could talk about them all day long, it takes more than words to capture an audience and turn them into loyal customers. Instead, we must figure out how to make brands tangible. To accomplish this, many are turning to sensory marketing.| Blog
In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in. The post The Ultimate Laptop Bag: My Quest For Perfection appeared first on Neuromarketing.| Neuromarketing
For Neuromarketing readers, it’s not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover Effect, for example). Now, researchers at Stanford and Caltech have demonstrated that people’s brains experience more pleasure when they think they are drinking a $45 wine instead of […]| Neuromarketing
Era o zi din aceea nebună în secolul vitezei. Când nu îți ajunge niciodată timp. Timp, timp, timp. Cred că eram mai grăbit decât un iepure, dar țineam, ca printre activitățile planificate să trec numaidecât pe la o curățătorie. Am dat un simplu search pe google, și m-am îndreptat spre cea mai apropiată companie de ... The post Micro-momentele – contează sau nu în secolul vitezei? appeared first on Dumitru Slonovschi.| Dumitru Slonovschi
Philanthropy is about reciprocal awe, gratitude, altruism and purpose. I’m a huge fan of the Greater Good Science Center at U.C. Berkeley, and often apply their research to nonprofit fundraising and marketing. This particular article really strikes me today, because it talks about times when we feel isolated from others: How to Find Your Purpose…| Clairification
Discover the power of neuromarketing and learn how to measure its effectiveness. Uncover insights into consumer behavior and optimize your marketing strategies.| Azura – Think Brighter
Data collection is crucial in today's world, driving personalized advertising and successful event strategies while ensuring ethical and permission-based practices.| blog.redstory.co
Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech based on the ideas in his award-winning book, FRICTION.| Neuromarketing
Are Zoom calls and virtual meetings as effective as face-to-face, in-person ones? Yale scientists used brain imaging tools to find out.| Neuromarketing
Mattel's Mindflex and Mindflex Duel games let players control a ball with their minds. Beyond having fun, kids & adults may improve concentration.| Neuromarketing