Media Logic’s Opportunity Analysis pinpoints high-potential counties, helping Medicare Advantage plans invest smarter.| Media Logic
B2B healthcare SaaS companies have a lot to juggle in terms of product development, sales, and customer support, and marketing gets lost in the mix. When your SaaS company has limited marketing resources or if you’re not getting the results you want, seeking help from a B2B SaaS CMO may be a wise decision. Fractional […]| Digital Authority Partners
The global healthcare sector continues to rise to new heights every year. According to a report by Grand View Research, healthcare SaaS is expected to grow at an annual growth rate of 19.5% from 2021-2028. This only goes to show how much technology and digitization have left their mark on healthcare, impacting the lives of […]| Digital Authority Partners
Marketing strategies for healthcare practitioners keep on changing these days and this is a continuous process. New techniques are being developed all the time, but still we can find some old-fashioned methods that are still| Digitalis Medical
The healthcare field depends on communication above all else. Potential patients are often fearful, doubtful, or frustrated about making medical decisions. Therefore, medical professionals must communicate in a nurturing and open manner. In a sense,| Digitalis Medical
Patients today have many options while seeking healthcare providers. How can you make your practice stand out from the wide range of options? It's time to make sure you're taking advantage of online reviews because| Digitalis Medical
The healthcare marketing terrain is constantly evolving. Despite changing trends and the impact of generative AI, it’s still possible to make some predictions about its future. Join us as we discuss what we expect from healthcare marketing in 2024, and why we think these will be the top trends to watch. The post Top Healthcare Digital Marketing Trends in 2025 appeared first on Big Sea.| Big Sea
Sponsoring a WTWH Healthcare event offers an unparalleled opportunity to make a powerful first impression on both prospective new and existing customers. Our events bring together hundreds of top executives and rising stars across the healthcare continuum. Part of our events’ success has to do with the quality of the unmatched quality of the content. […] The post Grow Your Business With These Event Sponsorship Opportunities appeared first on WTWH Media.| WTWH Media
by Phil Portman, CEO and Founder of Textdrip, an Automated SMS Marketing Tool. Let's be honest, getting patients engaged can be a real challenge for hospitals. We all know how busy life gets, and doctor's appointments and follow-ups| Digitalis Medical
Healthcare providers, regardless of their size, are in the business of delivering quality care to their patients. However, with the increase in competition and the ever-changing healthcare industry, a well-planned and executed healthcare marketing strategy| Digitalis Medical
March 28, 2025| Media Logic
Navigating privacy in a digital-first world is a complex process for healthcare organizations.| Future Healthcare Today
Medicare disputes between payers and providers can disrupt the healthcare landscape. Here's how to navigate these disruptions effectively.| Media Logic
When a Medicare competitor exits the market, it can create a window for health plans to attract former members who are seeking coverage.| Media Logic
nsure your healthcare email campaigns comply with HIPAA by using secure platforms, avoiding PHI, obtaining consent, and maintaining patient trust.| emarketingplatform.com
From Medicare insights to audience segmentation strategies, our top healthcare marketing blogs of 2024 highlight the industry's trends.| Media Logic
In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring The post Recap of HCIC24 appeared first on iHealthSpot.| iHealthSpot
In We Are, Marketing Happy’s recent podcast episode, we talk about how AI is changing video and image editing in healthcare marketing.| iHealthSpot
November 15, 2024| Media Logic
In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully The post Creative Data Integration Tips appeared first on iHealthSpot.| iHealthSpot
Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience The post Recap of SHSMD24 appeared first on iHealthSpot.| iHealthSpot
Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage The post Smarter Marketing with Epic appeared first on iHealthSpot.| iHealthSpot
Our 2025 Early Medicare AEP Outlook revealed a complex landscape of factors that may drive shopping and interest in making a plan change.| Media Logic
B2C brands are discovering the remarkable reach of social promotions.| Media Logic
Streamline patient communications and reduce no-shows with healthcare marketing automation, improving efficiency, engagement, and HIPAA compliance.| emarketingplatform.com
Our Medicare Benefits consumer survey reveals takeaways that can help marketing strategies to improve member satisfaction and retention.| Media Logic
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other The post Sneak Peek: SHSMD 2024 appeared first on iHealthSpot.| iHealthSpot
Innovative CBO and D-SNP partnerships can help plans engage effectively and authentically with the communities they serve.| Media Logic
Discover engaging email campaign ideas for healthcare providers that enhance patient relationships and boost practice visibility.| emarketingplatform.com
Discover how marketing automation can help deliver personalized, timely communication, improving patient engagement and outcomes through targeted campaigns.| emarketingplatform.com
Healthcare teams, we're betting you've seen your share of short, vertical social videos. Here are our tips to get your brand started.| Media Logic
With rule changes, financial pressures, the election and a series of lawsuits against CMS, there's a lot of disruption heading into 2025 AEP.| Media Logic
In today’s digitally-driven healthcare landscape, the role of a robust marketing strategy is paramount for success. Healthcare digital marketing agencies are pivotal in crafting and executing these strategies, crucial for fostering connections with patients, enhancing outcomes, and improving the overall patient experience. In this blog, we delve into the importance of having a personalized brand […]| Digitalis Medical
With the digital age transforming how patients interact with healthcare providers, fostering robust patient engagement strategies has become imperative for success. Having a patient engagement strategy is essential for a healthcare marketing plan as it| Digitalis Medical
In our survey of 2024 media preferences of older adults, get insight into the media habits that matter for acquisition and retention.| Media Logic
Our 2024 Outlook of Older Adults Survey delves into the perspectives, concerns and aspirations of seniors for the upcoming year.| Media Logic
A recent consumer survey delved into buyers' 2024 Medicare AEP experience to gain perspective and provide marketers with actionable insights.| Media Logic
In the dynamic landscape of healthcare, patient engagement has emerged as a pivotal factor not only in improving health outcomes but also in enhancing the success of healthcare businesses. It is not just a buzzword;| Digitalis Medical
The modern healthcare industry has become more complex due to a variety of factors, including the imminent COVID-19 crises and the role of the internet in the dissemination of healthcare-related information among millions. A strong| Digitalis Medical
Healthcare marketing has undergone a profound transformation over the past several years due to the widespread adoption of mobile phones and internet access. To effectively reach and engage patients in today's digital environment, providers need| Digitalis Medical
Medical practitioners are leaning towards expanding their life-saving services through web development and digital marketing, and that’s because over 70,000 people find healthcare providers online daily. So, it is just about time that we discuss| Digitalis Medical
Welcome to the digital age of healthcare, where optimizing your online presence is essential for building a successful brand. To attract and retain patients, focus on local SEO for healthcare — an effective digital marketing| Digitalis Medical
Increase your pharma brand awareness with medical explainer videos. Discover how to captivate your audience and showcase your expertise.| BlueNovius - Medical and scientific explainer videos
Gain valuable insights on how pharma companies can build physician trust through effective medical video content. Learn more today!| BlueNovius - Medical and scientific explainer videos
