We’re thrilled to unveil the shortlist for the 2025 PRNEWS Platinum Awards—a celebration of the most daring campaigns, innovative strategies and powerhouse teams in PR. Now, the stage is set to see who will claim top honors.| PRNEWS
In 2025, we are living in what many call the Experience Age—a time when the boundaries between digital, physical, and social experiences are increasingly blurred. […]| MOGXP LLC
Dairy-free ice cream brand So Delicious presented “The Pint of No Return,” an activation shaped like a giant ice cream pint, at Lollapalooza this year where inside the giant pint, the chilly activation offered an immersive elevator experience, product samples, photo ops, and more. Check out BizBash’s round up of top activations from this year’s... The post ‘The Pint of No Return’ Turns Up in BizBash’s Top Lollapalooza Activations for 2025 appeared first on Inspira Marketing.| Inspira Marketing
Human connection - the people, the conversations, the interactions - is what drives experiential marketing success.| ATN Event Staffing
In today’s crowded marketing landscape, one strategy consistently cuts through the noise: brand ambassadors. These aren’t just influencers—they’re the living, breathing extension of your brand […]| MOGXP LLC
As a business, experiential marketing is a great way to get more eyes on your account; however, there is a potential that it won’t always work out. So, how do you know when to do experiential marketing and how much … Continue reading → The post Budgeting for Experiential Marketing: How to Allocate Resources Effectively appeared first on Factory 360.| Factory 360
Branding is an important part of having a business, but being transparent and authentic is the only way to truly connect with your customers through your branding. Today, there is a huge need to connect with your audience through authentic … Continue reading → The post Building Trust Through Transparent and Authentic Brand Experiences appeared first on Factory 360.| Factory 360
The world of startups is exciting and often fast-paced, where every single customer interaction can make or break success. For startups, experiential marketing has emerged as a game-changing strategy. Experiential marketing doesn’t just highlight a product or service. It creates … Continue reading →| Factory 360
Viral moments are easy to chase and even easier to forget. They generate short-term attention but rarely deliver long-term value. In today’s fast-scroll environment, where brand impressions are as fleeting as a thumb swipe, live brand experiences offer a rare opportunity to connect deeply, memorably and meaningfully. The post Inspira CEO Published in Advertising Week on Using Experiential to Power Integrated Campaigns appeared first on Inspira Marketing.| Inspira Marketing
Planning an experiential marketing event comes with a long to-do list, including creative, logistics, permits, budgets, and more. And oftentimes, The post 5 Experiential Staffing Tips That Will Save You Time and Stress appeared first on ATN Event Staffing.| ATN Event Staffing
College football tailgates offer brands an incredible opportunity to reach thousands of consumers. Here are six tailgate marketing ideas that will win over the crowd.| ATN Event Staffing
Stand out at your next trade show with six smart strategies for unforgettable brand presence and event success!| TPG Trade Show + Event Marketing
In a crowded digital-first marketing world, standing out means stepping off the screen and into real life. That’s why experiential vehicles have become a go-to strategy for companies aiming to connect with consumers on a deeper, more personal level. Enter the mobile marketing tour: a modern take on experiential marketing that allows a brand to […] The post Engagement on Wheels: How Brands Use Experiential Vehicles to Create Buzz appeared first on Food Truck Promotions.| Food Truck Promotions
Learn how mobile marketing tours connect with audiences across the country, delivering impactful brand stories through interactive experiences.| Food Truck Promotions
Experiential marketing includes many different types of strategies and tactics, including immersive experiences, activations, and high-tech installations. But no matter The post How to Maximize Experiential Marketing Success with Brand Ambassadors appeared first on ATN Event Staffing.| ATN Event Staffing
Need event staff for Comic-Con? ATN provides brand ambassadors, street teams, promo models, and more to bring your SDCC activation to life!| ATN Event Staffing
In a world where digital noise is louder than ever and consumer attention spans are shorter than a TikTok loop, brands are discovering that bigger […]| MOGXP LLC
In a digital age saturated with advertisements, all of us are craving authentic and immersive experiences that engage us on a deeper level. Whether it’s a brand activation that transports us into a virtual world, a personalized interactive event, or a hands-on product demonstration designed to spark curiosity, consumers today seek meaningful connections rather than […] The post Top Trends in 2025: Experiential Marketing Ideas That Make the Most Impact appeared first on Food Truck Promotions.| Food Truck Promotions
In today’s fast-paced, highly competitive market, businesses are constantly seeking innovative ways to engage customers, build brand awareness, and drive sales. One of the most dynamic and effective strategies gaining traction is the concept of marketing through mobile tours by using food trucks, tuk-tuks, and other types of branded mobile units to bring products, services, […] The post Marketing Through Mobile Tours: Food Trucks, Tuk Tuks, and Other Ways Mobile Vehicles Can Work for You ...| Food Truck Promotions
In a world saturated with digital ads, traditional marketing methods can start to feel predictable and forgettable. Today’s consumers crave authentic, immersive experiences that make them feel connected to a brand beyond a simple transaction. This is where a winning experiential marketing strategy can shine—creating interactive, real-world moments that engage customers on a deeper level. […] The post Beyond the Basics: 5 Experiential Marketing Strategies to Elevate Your Brand appeared f...| Food Truck Promotions
It comes as no shock that today’s businesses are facing an uphill battle in order to capture their fair share of an audience’s attention and purchasing power. Traditional marketing efforts, while effective in their own right, often struggle to create the personal connections and lasting impressions that the modern consumer is craving. Today’s audience is […] The post From Passive Audience to Active Engagement: The 5 Biggest Benefits of Experiential Marketing appeared first on Food Tru...| Food Truck Promotions
Experiential marketing is all about the creation of memorable, engaging, and immersive experiences that bring a brand or business to life. Unlike traditional marketing, experiential is about exactly that — giving a customer or client an actual experience, something they can engage with more of the senses than just their visions. And one of the […] The post Food Trucks, Food Carts, Tuk Tuks, Oh My! How Experiential Marketing Vehicles Can Boost Your Brand’s Success appeared first on Food ...| Food Truck Promotions
Discover experiential marketing strategies and insights to learn how experiential marketing enhances brand engagement.| Food Truck Promotions
Discover how to plan a mobile experiential strategy that turns heads across Australia. Read our blog to learn how to take your brand to the streets.| Expo Centric
Smart Car positioned customized vehicles on the streets of Austin, but we didn’t get a strong sense of their purpose. Also, hear what XLive was doing in Austin during SxSW and learn what events they have coming up. Great resource for event professionals!| Experiential Marketing News
Dell is headquartered in Austin, Texas so it is fitting that they would want to show up in a meaningful way. They utilized VR to demonstrate their commitment to sustainability and responsible practices in recycling. They showed off their latest and greatest gaming hardware, highlighted their commitment to R & D in the tech space […]| Experiential Marketing News
Tony’s Chocolonely is an example of cause marketing and clear messaging as demonstrated in their SxSW activation. The product was sampled as well. This is going on the road so find out if /when it’s coming to your neighborhood. See how Verizon’s new brand Visible showed up in Austin to introduce the young demographic to […]| Experiential Marketing News
VR and more VR. Mixed reality was employed throughout the conference. This video looks at Lockheed Martin and we find out that they are more than an aerospace company. They demonstrated how they use activating at SxSW to educate the public, look for possible collaborators, find talent and tap into the Professional Drone Racing Association […]| Experiential Marketing News
We visit SxSW and share how brands are utilizing Experiential Marketing in varying ways. In this first clip, see IT solutions company Evan use a friendly version of “Gritty” to explain fuzzy IT.| Experiential Marketing News
A great example of how RFID technology can benefit the brand as well as the consumer. Spotify used RFID bands that allowed people to add their social media profiles, which were later used in activations such as photo booths.| Experiential Marketing News
Amazon wanted to give their audience more than just the usual demonstration on their product. How? By locking them in a room to find their way out with help from Alexa (Amazon Echo). This activation took place at Comic-Con New York, where attendees spent 30 minutes in the first ever voice activated escape room. It […]| Experiential Marketing News
To promote Nike’s new shoe model called “Epic React”, which is described to be bouncy, soft, light and durable, Wieden + Kennedy created an experiential stunt in Shanghai where they made pixelated versions of the consumers’ faces and included them in a Mario-like video game. In order to play the game the consumer had to […]| Experiential Marketing News
While a giant tech company was giving away free cupcakes from a food truck, a smaller company, Zappos, stepped in with their own booth right next door where they let| Experiential Marketing News
Make your brand stand out with these 5 proven strategies for creating memorable pop-up activations that drive engagement and leave a lasting impression.| ATN Event Staffing
What is experiential marketing? See three top reasons why experiential marketing is an instrumental marketing tool.| MOGXP LLC
With festival attendance continuing to soar, brands have a prime opportunity to connect and engage with festival-goers through experiential marketing. The post Experiential Marketing at Festivals: How to Stand Out in the Crowd appeared first on ATN Event Staffing.| ATN Event Staffing
It takes a lot to plan experiential events- as they are a special kind of marketing. See what kind of planning they entail.| MOGXP LLC
Do you love data? In marketing, you've got to analyze campaign results to find out how to do better. See in-depth factors of marketing logistics metrics.| MOGXP LLC
Rather than giving physical gifts to our clients for the holidays, we chose a way to honor them by giving back to those less fortunate.| TPG Trade Show + Event Marketing
Learn how genuine connections, active listening, and emotional engagement can boost lead conversion, build brand loyalty, and create memorable experiences for visitors. The post Why Empathy is the Secret Weapon of Your Trade Show Staff appeared first on TPG Trade Show + Event Marketing.| TPG Trade Show + Event Marketing
Need help with a fresh new approach to your apartment marketing? 30 Lines is here to help – reach out anytime!| 30 Lines
In the dynamic world of event planning and marketing, capturing and retaining audience attention is the ultimate challenge. Amidst a landscape saturated with predictable experiences, brands are constantly seeking innovative ways to stand out from the rest and leave a lasting impression.| Blog
In the changing retail landscape, modern consumers crave personalized experiences and self-expression. Learn how to engage them by making them the center of your retail experience and boosting their loyalty.| blog.redstory.co
Learn key audio-visual considerations for effective trade show exhibits. This basic guide covers essential A/V elements to enhance your booth's impact and engage attendees.| TPG Trade Show + Event Marketing
Discover how experiential marketing can transform your brand engagement and connect with your audience through immersive events.| TicketsCandy
Brand collabs are strong event strategies for brand visibility, navigating new markets & driving sales. However, 60%+ of them fail. Why? & What can be done?| Innovate Marketing Group, Inc. |
As the industry becomes saturated, beauty brands are turning to experiential marketing as a powerful tool to engage, inspire, and ultimately convert customers.| Innovate Marketing Group, Inc. |
